Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair

Tone It Down™ Gift Pack for Blonde and Silver Hair

Rated 4.5 out of 5
Based on 1303 reviews
Sale price$45.00 AUD Regular price$50.00 AUD
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Say "buh-bye" to brass, and hello to bright, bouncy tresses! This Tone It Down shampoo and conditioner duo helps neutralise brassy tones and deliver deep nourishment for silky, luminous locks.

Purple pigments in our Tone It Down shampoo and conditioner bars help eliminate unwanted yellow tones from blonde and silver hair. Instead of petrochemical-derived dyes, we use ethically-sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for extra colour power in these vibrantly purple bars.

Fairly traded cocoa butter, babassu oil, and THC-free hemp seed oil deliver deep nourishment to strands for soft, shiny tresses; and the luxurious jasmine and vanilla scent makes every hair wash day a treat.

This duo is best used as your regular shampoo and conditioner for lusciously luminous locks.

  • Perfect for blondes & silver foxes
  • Saves 8 x 350ml bottles
  • Shampoo: At least 80 uses
  • Conditioner: At least 120 uses 

Net weight: 170g (6oz)

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

First, thoroughly wet both your hair and the bar. Then, swipe directly onto your head, starting at the roots and running down to the ends of your hair. Set the bar away from the water stream and use your hands to create a lot of luscious lather. A little goes a long way! Rinse and repeat as needed – and enjoy refreshed, healthy-looking hair.

Tone It Down™ Brightening Purple Shampoo Bar: Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Tone It Down™ Brightening Purple Conditioner Bar: Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.

Scientifically-proven, natural ingredients

What's in our Tone It Down™ Gift Pack for Blonde and Silver Hair

Reviews

Rated 4.5 out of 5
Based on 1303 reviews
average rating 4.5 out of 5
Based on 1303 reviews
  • 5 Stars
    925 Reviews
  • 4 Stars
    208 Reviews
  • 3 Stars
    86 Reviews
  • 2 Stars
    44 Reviews
  • 1 Star
    40 Reviews
89% of reviewers would recommend this product to a friend
Customer photos and videos
1303 Reviews
Reviewed by Diana U., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Bar

I’ve newly stopped coloring my hair, and this shampoo has made my gray highlights, shiny and lovely.

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Reviewed by Lisa C., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Fine
My hair shape
Straight
My curl type
1A
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple wash

This is amazing .. works so well, takes the yellow out of my hair and gentle enough that to use everyday AND it doesn’t stain your hands !

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Reviewed by Brydie, from New Zealand
Verified Reviewer
I recommend this product
Age Range
18 - 24
My hair texture
Fine
My hair shape
Straight
Rated 5 out of 5
Review posted

Awesome Purple Shampoo!

I love this shampoo bar. I naturally have very blonde hair and it doesn't turn my hair purple like some other purple shampoos! The small travel size also lasted a lot longer than 10 uses!

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Reviewed by Stephanie, from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Messy but perfect

What my hairdresser recommended

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Reviewed by Darlene P., from United States
Verified Buyer
I recommend this product
My hair texture
Thick
My hair shape
Wavy
My curl type
1C
My oil production
Moderate
Rated 4 out of 5
Review posted

Latered up good

It lathered very good. Really didn't notice if it took the brassy out or not. Still looked like it always did. Maybe thats just how my hair is. I don't know.

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