Ever wondered what products the Ethique Team uses in their haircare routine? Get ready for an insider’s look at our diverse hair types, favorite products and pro tips!
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Hayley our Creative Manager Hair concerns: Very oily roots and dry, damaged, bleached ends Hair goals: Reduce oil on roots and nourish ends |
Hayley’s routine:
For shampoo she switches between Clarifying Shampoo, our most clarifying shampoo for oily scalps, to help combat oil and remove buildup from products and Everyday Shine Shampoo for balanced hair. Hayley doesn’t have curly hair, but swears by using our conditioner for curly hair, Curl-Defining Conditioner. She says, “even though my hair is very thin and flat, I find it nourishes my hair the best and gives the most slip.”
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Elizabeth our Senior Manager, Trade Marketing Hair concerns: Frizzy curls Hair goals: Hydrated, bouncy, frizz free curls |
Elizabeth’s routine:
To keep her 3A curls defined and bouncy, Elizabeth uses our curly duo formulated specially in line with curl care principles. She shampoos with Curl-Defining Shampoo, which gently cleanses without drying curls out and conditions with Curl-Defining Conditioner for soft, defined curls. Occasionally, when she needs a deeper clean she will mix in Everyday Shine Shampoo.
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Clare our VP of Marketing Hair concerns: Frizzy and colour treated Hair goals: Smooth |
Clare’s routine:
Clare’s routine is simple and straight to the point. She shampoos with Smoothing Shampoo which deeply moisturises hair leaving it silky smooth and shiny. After cleansing, she conditions with Everyday Shine Conditioner to protect against dryness and frizz.
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Dani our Management Accountant Hair concerns: Oily, dull, fine and flat Hair goals: Shiny, smooth and less oily |
Dani’s routine:
To thoroughly remove dirt, oil and product build up on her scalp and hair, Dani double washes with Clarifying Shampoo. She then nourishes her hair with Curl-Defining Conditioner. “I have straight, fine and oily hair and didn’t think to try Curl-Defining until my co-workers recommended it. I was finding all other conditioners too heavy. When I tried Curl-Defining, my hair felt lighter, smoother and didn’t get oily as quickly. I never looked back!”
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Becky our Assistant Product Manager Hair concerns: Oily, fine and flat and colour treated Hair goals: Healthy looking |
Becky’s routine:
Double washes with Clarifying Shampoo and conditions with Everyday Shine Conditioner as her everyday conditioner for her fine hair and once a week with Curl-Defining Conditioner Bar. “I have straight, fine, coloured hair, and love to drench my ends with Curl-Defining once a week. It has super nourishing ingredients such as Shea Butter and Cocoa Seed Butter.”
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Cherlin our Demand & Supply Planning Manager Hair concerns: Dandruff, sensitive scalp, split ends, and flat and fine Hair goals: Healthy and volume |
Cherlin’s routine:
To help soothe her scalp and get a balanced scalp and healthy-looking hair, Cherlin shampoos with Scalp Shampoo. She then conditions with either Volumizing Conditioner or Repairing Conditioner depending on the level of nourishment her hair is needing. Cherlin also loves that our conditioner bars are multi-purpose. “I love using the conditioners as shaving cream and an amazing lubricant for getting into my wetsuit!”
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Liz our Director of Digital Marketing Hair concerns: Frizzy and dry Hair goals: Volume and smooth |
Liz’s routine:
Liz uses two shampoos every time she cleanses. She uses Volumizing Shampoo and focuses on her roots. Then she shampoos with Smoothing Shampoo to help with frizz. She then conditions with Volumizing Conditioner and occasionally uses Repairing Conditioner. “I use Repairing when my hair needs a little extra love or as a leave-in conditioner.”
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Georgia our Customer Service Hair concerns: Flat and frizzy Hair goals: Healthy |
Georgia’s routine:
Georgia likes to wash her hair every four days, so she double washes with Scalp Shampoo because she has balanced hair, but a sometimes sensitive scalp. “By this point my hair will be getting more oily and likely have some build up from products, so I double shampoo to give my hair a deeper cleanse, without using a clarifying shampoo.” Georgia conditions her hair with Everyday Shine Conditioner.
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Grace our Social Media Manager Hair concerns: Oily, flat and sensitive skin Hair goals: Volume and less oily |
Grace’s routine:
Grace also double washes to get a deeper clean with Clarifying Shampoo and then with Volumizing Shampoo. After cleansing she then finishes with Everyday Shine Conditioner leaving her hair soft, luscious and healthy.
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Kate our General Manager of Customer Service Hair concerns: Oily and flat roots with dry ends Hair goals: Less oil and more volume |
Kate’s routine:
Kate’s combination hair calls for a combination routine that focuses on the needs of her roots and ends separately. On “BAU”, business as usual, days she cleanses once with Clarifying Shampoo followed by Volumizing Shampoo. On super oily days she cleanses twice with Clarifying and once with Volumizing. This helps her to clarify and reduce the amount of oil on her scalp. Kate always wraps up with Repairing Conditioner to deeply condition and replenish her super dry ends.
We hope this guide of our haircare routines will help you to identify what products are right for you or show you some products you may never have thought of trying! Still unsure of what products are right for you?
