Behind The Scenes

Sustainability
We have prevented over 1 million plastic bottles from going to landfill!
As of November 2018 we had prevented over 1 million plastic bottles from going to landfills, but by 2023 that number had reached 30 million.
In my early to mid-twenties, I became obsessed with thi...

Sustainability
Introducing our new tree planting initiative: A tree is planted per Ethique order
Please note changes have been made to parts of this blog since it first went live on April 22, 2020 to ensure the information is accurate.
It’s Earth day! April the 22nd, 2020 is the 50th annivers...

Notes from HQ
Introducing our new range of zero-waste lip balms
Since 2014 I had been exploring ideas on plastic-free reusable metal tins and glass jars, but none of them were quite perfect until I found the perfect cardboard tubes in 2021.
Cardboard tubes wer...

Ethique Basics
How Ethique's Coconut Oil is made in Samoa
Throwback from team member Kimberley's time in Samoa when she received the best call she’d ever had in her life… Brianne couldn’t make it and she had the opportunity to go to Samoa the following we...

Sustainability
How Long Does Plastic Take to Decompose: The 400-Year Reality
But how do we know that?
We hear you – if plastic has only been around a few decades, how do we know it will take hundreds (or even thousands) of years to break down?
Scientists use things like re...

Sustainability
Shampoo Without Palm Oil
We are officially certified palm oil free. This is true, but having a certification proves that we’re squeaky-clean (pun intended) in everything we do. Since late last year, We’ve been working wi...

Sustainability
What Does It Mean to Be Fair Trade: Ethical Insights
Some of the fantastic team at Women in Business L>R: Lefu, Sean, Shane, Toa'ono, Naito, Peni and Maifaga
How fair prices make a difference to you, small farmers and the world
If you were to ...

Sustainability
Why no-palm is a non-negotiable
Being a sustainable beauty company is about more than having a good composting programme in the office kitchen.
To us, sustainable means caring for people and the planet - and staying in business...

Why we are saying goodbye to Ethique cleaning concentrates
You might have noticed our hair, hand and body care concentrates have launched as ‘new and improved’ formulations.
You might also have noticed that the cleaning concentrates are not among them. ...