Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate

Gentle Shampoo Concentrate

Rated 3.8 out of 5
Based on 23 reviews
Sale price$15.00
Quantity:

Hate plastic bottles but love a liquid shampoo? Meet Ethique concentrates – your new best friend! This box makes 350ml of liquid shampoo to ensure you look like you just stepped out of a salon – all without the plastic waste. With no added fragrances, this unscented shampoo gently cleanses touchy scalps with the utmost care. Made with babassu oil and betaine (from sugar beets!) to nourish and smooth, and pH balanced to leave your hair soft and shiny.

Learn more about our revolutionary Concentrates range here. Or browse our entire line of shampoo products.

  • For touchy scalps
  • Soap-free, unscented formula
  • With babassu oil to soften
  • With betaine to smooth
  • Safe for colour-treated hair
  • Makes 350ml of liquid shampoo

Same amazing concentrate - now inside a home-compostable bag! You may notice that our concentrated powders now have slightly different packaging: a little bag which sits inside our home-compostable box. A complexity of using a home-compostable box is that they can be very fragile, and we want to ensure that these concentrates arrive to you safe, secure, and ready to mix! Of course, the little bags inside are compostable, biodegradable, and made from a renewable plant source. Depending on your region, the packaging you receive may vary as we transition to include the clever little bags. If you have any questions, drop us a line.

The Ethique Guarantee:

Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Scientifically-proven, natural ingredients

What's in our Gentle Shampoo Concentrate

Reviews

Rated 3.8 out of 5
Based on 23 reviews
average rating 3.8 out of 5
Based on 23 reviews
  • 5 Stars
    10 Reviews
  • 4 Stars
    6 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    2 Reviews
  • 1 Star
    3 Reviews
70% of reviewers would recommend this product to a friend
Customer photos and videos
23 Reviews
Reviewed by Charlotte, from United Kingdom
Verified Reviewer
I recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Wavy
My oil production
Moderate
Rated 4 out of 5
Review posted

Good alternative

I bought this as an alternative to the nourishing concentrate conditioner as that was out of stock. It seems nice and works well with my hair similar to the nourishing conditioner. It does seem slightly gritty though. The block came in a solid lump and needed breaking up which is different to the other concentrates. So although most of the lumps dissolved, it does feel gritty and gets clogged in the pump. Maybe just a bad batch, because usually the concentrates are good. It leaves my hair nice and soft regardless. Would buy again if the nourishing conditioner is out of stock again.

Loading...
Was this helpful?
Reviewed by Laura, from United States
Verified Buyer
I don't recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Wavy
My curl type
3A
My oil production
Moderate
Rated 1 out of 5
Review posted

Please reconsider this reformulation

Dear Ethique, it was the instructions that needed to change, not the formula. I use Heali Kiwi but had to get the concentrate for my husband. Initially I got this reformulated gentle shampoo concentrate, which is a powder… except when it is hardened and caked on in the box. This has happened three out of four times I’ve purchased it. I then tried the old formula… what a difference. The solid blocks are so much easier to handle. For both formulas I had to mix them in a pan on the stove, but the old formula melts easier and doesn’t result in clumps that are almost impossible to dissolve like with the new formula. The old formula’s texture is also better, more uniform and creamy. I am stocking on the old formula but when it runs out, I might need to find an alternative. I don’t want replacement product, I want a consistent product every time I purchase it.

Loading...
Was this helpful?

Ethique Australia

Hi Laura,

Thank you so much for sharing your feedback with us and for flagging this with us!

You are right in that, this isn't what it is supposed to look like. This is caused by our concentrates getting exposed to humidity/moisture, so we have been working hard to come up with a way to stop this from happening.

We are currently rolling out our concentrates with a little bag that sits inside our home-compostable box. The complexity of using a home-compostable box is that they can be very fragile, and we want to ensure that these concentrates arrive to you safe, secure, and ready to mix! Of course, the little bags inside are compostable, biodegradable, and made from a renewable plant source.

In saying all of this, we are still rolling this out, so it's not available in every region yet.

We do still have a few of our older formulations of our Gentle Shampoo Concentrates in stock, and as a part of our product guarantee, I'd love to send 2 out to you so you are stocked up! If you're interested in this, can you please flick us an email at hello@ethique.com alongside your delivery details? Alternatively, I can refund this one, if purchased via our website 😊

~ Georgia

Reviewed by Brenda B., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Good Products

I like the shampoo and also like the sustainability of your products. No plastic bottles and no palm oil!

Loading...
Was this helpful?
Reviewed by Katie, from United Kingdom
Verified Reviewer
I recommend this product
Age Range
25 - 34
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 4 out of 5
Review posted

Love

Love the conditioner concentrates as I find them easier to use than the bars. Great that I can just refill my reusable pump and avoid single use plastic bottles. Only reason I've given 4/5 instead of 5/5 is that, for the price, I'd expect a fair bit more. They could at least fill the box.

Loading...
Was this helpful?
Reviewed by Hannah, from United Kingdom
Verified Buyer
I don't recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Wavy
My curl type
2B
My oil production
Oily
Rated 2 out of 5
Review posted

Very low foam

To start with the positives, this was fairly easy to make up (I used a blender) and it’s nice that it’s fragrance free.

I wanted to love this but I just don’t. I have quite thick, wavy, shoulder length hair which needs washing every day. I was hoping a gentler shampoo might actually help with the oiliness by not over stripping. But the fact that this shampoo generates hardly any foam at all makes it really difficult to get it distributed over my whole scalp. I’ve tried using more product and it doesn’t get much better. I don’t have time to spend parting my wet hair carefully in lots of different places and dabbing bits in here and there to get even distribution. Even when I have done my best to get it evenly distributed I just can’t seem to move my fingers through to massage my scalp until it’s all been washed out and conditioned which is a bit pointless. This definitely needs more foam or something to make it distribute.

This product might be fine if you have short hair.

Loading...
Was this helpful?

Ethique Australia

Hi Hannah,

Thanks so much for taking the time to leave your feedback for our Gentle Shampoo Concentrate, although I'm sorry to hear you didn't love this one!

I wonder if one of our Shampoo Bars would be better suited for you - have you tried any of our bars before? If so, which bars and how did you find them?

I'd love to send you out a few minis to try out, to help you find the perfect Shampoo for you - if you're interested in this, can you please flick us an email at hello@ethique.com alongside your delivery details? Alternatively, with our product guarantee, if you've purchased this one online I will happily refund it instead 😊

~ Georgia