FRAGRANCE-FREE Natural Deodorant

Hi Valarie,

I'm sorry to hear that you are not having the best experience with our Deodorant. 😞

Our deodorant formulation is creamier than a traditional deodorant to make it easier to apply and use. You only need to press a small amount of product up from the base and apply a very small amount to under the armpit. The deodorant shouldn't come off in clumps - and you shouldn't apply too much product that your underarm has a thick layer on top of the skin.

Instead - focus on applying a very small amount, and rub in with your fingers to ensure the product is fully absorbed. I'd recommend using significantly less product and/or rubbing the applied deodorant into the skin with your hands to make sure there's no excess product sitting atop the skin to transfer from your underarm to your clothing. The key is to really not press too much up in your first use - go slow!

When it comes to how it works - it's not an antiperspirant - this means it won't stop you completely from sweating, but it will prevent bad odours and help to absorb sweat. It is a natural deodorant after all and we choose to not use aluminium due to our product promise. Natural deodorants can only achieve so much, so in warmer temperatures or environments you might find that you need to reapply during the day to "top up". When you do switch to a natural deodorant without aluminium it can take a while for your body to adjust to sweating normally again - this can take a couple of weeks for your skin and routine to adapt. This is due to the process of your body not using aluminium salts to block the sweat glands.

For many consumers they adjust to the change over a month and we generally always have very positive feedback about our deodorants, how they work, and the bonus of the ingredients we choose to not include.

If the above doesn't improve things please send us an email to hello@ethique.com and we can see about how we can help further.😉

Hi Katelyn,

Thanks so much for your review, although I'm really sorry to hear that your experience with our Deodorant hasn't been as great as it should be. 😕

While we're all about the benefits of home compostable, plastic-free packaging, I’ll admit it’s not as tough as the more traditional glass or plastic dispensers. It does need a little extra care when putting the lid back on, and if it gets misaligned, it can damage the inner lip, making it harder to get the lid back on later.

We moved to this new shape as our loyal customers told us they could find this shape easier on shelf and it was easier to apply. I'm sorry that this new shape hasn't lived up to your expectations. You can always cut a little slice into the side of the tube lid and that will help navigate the lid back on and off as the cardboard slowly wears down.

I hope that helps clear things up more - again thank you for your review. 🙂