Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.4 out of 5
Based on 572 reviews
Sale price$25.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Quantity:

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 110g (3.88oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Reviews

Rated 4.4 out of 5
Based on 572 reviews
average rating 4.4 out of 5
Based on 572 reviews
  • 5 Stars
    381 Reviews
  • 4 Stars
    91 Reviews
  • 3 Stars
    52 Reviews
  • 2 Stars
    22 Reviews
  • 1 Star
    26 Reviews
85% of reviewers would recommend this product to a friend
Customer photos and videos
572 Reviews
Reviewed by Ann S., from United States
Verified Buyer
Age Range
65+
My hair texture
Thick
My hair shape
Straight
My oil production
Dry
Rated 3 out of 5
Review posted

It works!

This is the first bar shampoo I have used and I’m very happy with it. At first the purple coloring is somewhat alarming, but it washes off easily. And it really takes the yellow out of my hair. What a great way to keep plastic bottles out of the trash!

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Reviewed by Jess, from Canada
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Fine
My hair shape
Coily
My oil production
Moderate
Rated 4 out of 5
Review posted

Great Product

I love this bar! The toning is gentle and consistent. I used to use really extreme purple shampoos that would dry out my blonde but this is helping to heal my hair and my natural curls are coming back after bleach and sulphate damage.

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Reviewed by Liz E., from United Kingdom
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Age Range
45 - 54
My hair texture
Coarse
My hair shape
Wavy
My curl type
2B
My oil production
Moderate
Rated 3 out of 5
Review posted

Shampoo

Not so keep on this, it’s really hard to get any lather and doesn’t leave my hair feeling very clean or nourished

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Reviewed by Margaret N., from New Zealand
Verified Reviewer
I recommend this product
Age Range
55 - 64
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

soft

wow.....I mean WOW i really didnt think my hair would feel this great!!! its soft not brassy its eveything i could want!! in abar of soap!! I will be buying more!! love it

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Reviewed by Stephanie E., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Works great

The shampoo bar lathered well and did its purple magic on my brassy blond balayage. I will probably get a bigger size to use once or twice a week going forward. Recommend this shampoo to all the brassy haired humans out there. Verdict is still out on the conditioner as I think I just don't like bar conditioners in general.

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