Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.5 out of 5
Based on 439 reviews
Sale price$25.00

Brightens blonde & silver hair for strengthened, luminous locks

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Quantity: Limited to 5

Say bye-bye to brass and hello to bright, bouncy tresses with our purple Tone It Down conditioner bar for blonde, gray, and silver hair. Brightening purple pigments and a dash of beetroot powder give this solid conditioner toning superpowers, while the addition of cocoa butter and babassu oil nourish and add lightweight shine. Safe for daily use, this product works best when paired with Tone it Down shampoo bar!

pH balanced

Net weight: 60g (2.12oz)

New look, same great bar: Depending on your region, the packaging (and bar shape) you receive may vary in online orders as we transition to the new look. More information here.

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

After shampooing, wet your conditioner bar and gently slide it from the mid-length to ends of your hair. Massage the conditioner into your hair and let it work its magic for a minute or two. Rinse for nourished, luscious locks.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Reviews

Rated 4.5 out of 5
Based on 439 reviews
average rating 4.5 out of 5
Based on 439 reviews
  • 5 Stars
    318 Reviews
  • 4 Stars
    73 Reviews
  • 3 Stars
    27 Reviews
  • 2 Stars
    13 Reviews
  • 1 Star
    8 Reviews
91% of reviewers would recommend this product to a friend
439 Reviews
Reviewed by PB, from United States
I don't recommend this product
Age Range
65+
Rated 2 out of 5
Review posted

Nope, not for me

Sorry to say I did not care for this conditioner at all. Much like the shampoo I found this to be messy, did not live up to expectations, left a mess on the towels and in the shower. My hair did not feel conditioned, it felt like it had residual product on it despite a complete rinse, it left my hair flat and lifeless, I did try this 3 different times with the shampoo. My impression never changed. As I said on the review for the shampoo I bought this as a mini and am glad I didn’t pay full price. This is a total miss for me. Photo taken to demonstrate how the goes on you hair and the mess that it makes.

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Ethique Australia

Hey Pamela,

Thanks so much for taking the time to leave your feedback on the bars, but I'm sorry to hear you didn't love our purple products!

The nature of purple hair care products - whether they are ours or other brands - is that they are a little more high maintenance than other shampoos and conditioners. Unfortunately for the blondes and silver foxes, this means they can be a bit messy!

We don't use synthetic colour additives instead we choose to use mica but what this means is that we have to put roughly 55 x of the mica in our toning bar compared to our standard shampoo bar. As you are actively trying to colour and tone the hair when using purple products, transfer can be inevitable. This is a particular con for those who use this type of hair care to enhance and extend their colour.

Our best tips, are to rinse down your shower/bath after each use and keep your Tone it Down Bars on a tray in a storage container.

As you haven't loved these products, I'd be happy to send you out a few minis to replace these products. If you're interested in this, please flick us an email at hello@ethiuqe.com with your delivery details and minis of your choosing 😊

~ Georgia

Reviewed by Jacqueline M., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Thick
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Nice n brightening

Like this product, gives shine to my greying locks

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Reviewed by Jade S., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Fine
My hair shape
Straight
My oil production
Oily
Rated 5 out of 5
Review posted

Lovely

This made my hair soft, bouncy and shiny - I think it certainly tones the blonde nicely but not dramatically or too intensely which is nice.

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Reviewed by Louise K., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Great product

Really does get rid of brassy tones

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Reviewed by Leah N., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Love my Purple Conditioner

Love the Purple conditioner from ethique, keeps my blonde looking good for the 6 weeks between colours

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