205% increase in immediate volume* clinically tested
205% increase in immediate volume after one wash* 3X stronger after one wash smell like light + fresh peppermine
Stronger, fuller - looking hair after ust one wash* no really. Clincally proven to increase in immediate volume by 205%
Density- boosting ingredients 

Amino acids sourced from hydrolyzed quinoa, helps support elasticity, shine, and strand strength 

rosemary + peppermint oil known to promote bloodflow at the root and enhance scalp microcirculation 

Biotin support keratin production boosts elastcity and helps strengthen weak hair follicles
Made with Amino Acids why youll love it 

strengthens strands with hydrolyzed quinoa a complete protein complex 

boosts elasticity, shine, and overall resilience 

delivers deep moisture and lasting hydration for every porosity level
Made with rosemary extract why you'll lov it stimulates scalp micro-circulation to promote hair growth 

fortifies hair follicles 

hydrates scalp dryness for a healthier hair foundation
Ultra-concentrated formula only the good stuff

1 solid shampoo= 3 liquid bottles
Before thin brittle weak

after one weak fuller-looking stroner fortified
Easy to use + hold wet bar and hair massage directly on scalp rinse completely pro tip leve on for a few minutes longer to allow the inggredients to work a little harder

STRENGTHENING Shampoo Bar

Rated 5.0 out of 5
Based on 21 reviews
Sale price$24.00

A strengthening shampoo bar that fortifies strands and boosts density for visibly thicker, fuller-looking hair after one wash.

Sizes:
Quantity: Limited to 5

This solid shampoo helps defend against breakage, shedding, and fallout* for stronger, fuller-looking hair after one wash and over time. A concentrated blend of Amino Acids, Rosemary, Biotin, and Peppermint oil works to support strand strength, resilience, and elasticity while helping create the optimal environment for healthy hair growth. *From brushing

Suitable for colour-treated hair

Scent profile: A light, fresh and cooling peppermint.

Net weight: 3.9oz / 110g

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a soft lather with hands. Rinse completely, following  your Ethique conditioner. 

Pro Tip: Massage the bar directly onto your scalp to help boost micro-circulation. Leave it on for a few minutes to allow the nourishing ingredients to absorb and enjoy an extra moment for yourself.

Keep dry and away from direct water between uses.Store with ample airflow and drainage for best results.Check out our storage options!

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Coconut Acid, Glycerine, Betaine, Brassica Alcohol, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Theobroma Cacao (Cocoa) Seed Butter, Sodium Isethionate, Aqua (Water), Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Benzyl Alcohol, Sodium Chloride, Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, MentholÂą, Biotin, Chenopodium Quinoa Seed Extract, Dehydroacetic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid, Sodium Benzoate, Potassium Sorbate, LimoneneÂą, Mica, Titanium Dioxide (CI 77891), Chromium Oxide Greens (CI 77288). ÂąComponent of essential oils.

FAQ

Rosemary extract increases blood flow to your scalp. More circulation means hair follicles get better access to nutrients. Biotin (vitamin B7) works on keratin production, reinforcing the structure of each strand so it's less likely to break when you brush or style. Hydrolyzed quinoa is a complete protein with all nine amino acids, so it's repairing existing damage while protecting fine strands from future breakage. The peppermint oil stimulates blood flow too, and it gives your scalp that cooling, tingly feeling when you wash. Clinical testing backs this up: hair becomes 3Ă— stronger after one use, breakage drops by 70%. These key ingredients aren't padding. They're working.

Daily washing works for most people. The formula cleans without being harsh, important when hair's breaking easily. Some prefer every other day if their hair runs very dry. Personal call. The peppermint gives that tingly feeling on your scalp. Wakes things up. Can feel intense if you have a sensitive scalp, so it's better to start conservatively especially if it's your first time with this kind of formula. This isn't like those volumizing liquid shampoos that strip everything out and leave your hair squeaky. Pair it with a conditioner bar. The shampoo does the strengthening work, the conditioner handles moisture for your specific hair type.

It addresses scalp health, not the hormones themselves. Postpartum shedding, thyroid issues, menopause—those are internal problems no shampoo bar can solve. What this does is stop the hair you still have from breaking. When you're already losing more than usual, breakage makes things look dramatically worse. This formula strengthens individual strands and cuts breakage by 70%, so you're keeping more of what's growing. The rosemary and biotin improve scalp health and support new hair growth over time. Sudden or severe hair loss? Talk to a doctor. Could be something else going on that needs medical attention. Use this as part of your hair care routine. Not the entire solution. It helps, but it's one piece.

Dry storage is key. The bar needs to dry between uses or it'll dissolve too quickly. Any shampoo bar sitting in water or on a wet ledge dissolves faster. Use something with drainage—a dish with slots, a soap saver bag, a tin with ventilation holes. After washing, put the bar somewhere it can dry completely before you use it again. Traveling? Let it dry all the way before you pack it, or it turns into mush in your bag. Your first bar will probably surprise you—stored properly, it lasts as long as three bottles of bottled shampoo. Maybe 80 washes depending on hair length. Toss it in the shower and leave it in a puddle? You'll burn through it fast. Small effort, noticeable difference.

Reviews

average rating 5.0 out of 5
Based on 21 reviews
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100% of reviewers would recommend this product to a friend
Customer photos and videos
21 Reviews
Reviewed by Natalie M., from United States
I recommend this product
Age Range
35 - 44
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Amazing

I was hesitant about a bar shampoo but this product is incredible! Gets nice and sudsy in my hair and hair feels fabulous after wash! Love!

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Reviewed by Ian S., from United States
I recommend this product
Age Range
25 - 34
My hair texture
Fine
My hair shape
Straight
My curl type
1A
My oil production
Moderate
Rated 5 out of 5
Review posted

Great for men

I don’t usually write reviews, but my girlfriend and I have been testing this product, and I am very impressed by the results. My hair looks thicker and I have noticed less thinning at the crown. I don’t like to use a lot of products but would recommend this one.

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Reviewed by Easton R., from United States
Verified Reviewer
I recommend this product
Age Range
25 - 34
My hair texture
Fine
My hair shape
Straight
My curl type
1C
My oil production
Moderate
Rated 5 out of 5
Review posted

Love the scent

This shampoo lathers really well and it feels moisturizing but doesn’t leave my hair greasy. The peppermint oil feels nice to stimulate my scalp, it isn’t irritating or overpowering! I feel like my hair looks healthier after using this product and I’ll definitely keep using it. Great for travel too!

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Reviewed by Arin, from United States
Verified Reviewer
I recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Wavy
My oil production
Oily
Rated 5 out of 5
Review posted

My wavy hair is looking way healthier!

I have quite long wavy to curly hair that has been losing its fullness over the last couple of years, but this shampoo is already turning it around! I have an oilier scalp and with the curls a bit drier, it is hard to find a balanced shampoo to tackle not only the health of my scalp and hair but also achieving the volume I am always looking for. When applying, the most notable attribute was how silky smooth the lather was and left my hair easy to comb out. I use a diffuser and left my hair looking fuller, softer and relaxed. Highly Recommend!

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Reviewed by Alex D., from United States
Verified Reviewer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My curl type
1C
My oil production
Dry
Rated 5 out of 5
Review posted

Fuller looking hair

Really happy with this shampoo, I have very fine hair at the top of my scalp. Typically you can see through the hairs easily, but with this it does look fuller and have more volume after one wash. The smell is great and makes you feel relaxed with the peppermint. Overall a great shampoo and it’s hydrating but not heavy so I don’t even need a conditioner since my hair is short.

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