Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair
Tone It Down™ Gift Pack for Blonde and Silver Hair

Tone It Down™ Gift Pack for Blonde and Silver Hair

Rated 4.5 out of 5
Based on 1405 reviews
Sale price$50.00
Sold out

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Quantity: Limited to 5

Say "buh-bye" to brass, and hello to bright, bouncy tresses! This Tone It Down shampoo and conditioner duo helps neutralise brassy tones and deliver deep nourishment for silky, luminous locks.

Purple pigments in our Tone It Down shampoo and conditioner bars help eliminate unwanted yellow tones from blonde and silver hair. Instead of petrochemical-derived dyes, we use ethically-sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for extra colour power in these vibrantly purple bars.

Fairly traded cocoa butter, babassu oil, and THC-free hemp seed oil deliver deep nourishment to strands for soft, shiny tresses; and the luxurious jasmine and vanilla scent makes every hair wash day a treat.

This duo is best used as your regular shampoo and conditioner for lusciously luminous locks.

  • Perfect for blondes & silver foxes
  • Saves 8 x 350ml bottles
  • Shampoo: At least 80 uses
  • Conditioner: At least 120 uses 

Net weight: 170g (6oz)

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

First, thoroughly wet both your hair and the bar. Then, swipe directly onto your head, starting at the roots and running down to the ends of your hair. Set the bar away from the water stream and use your hands to create a lot of luscious lather. A little goes a long way! Rinse and repeat as needed – and enjoy refreshed, healthy-looking hair.

Tone It Down™ Brightening Purple Shampoo Bar: Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Tone It Down™ Brightening Purple Conditioner Bar: Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.

Scientifically-proven, natural ingredients

What's in our Tone It Down™ Gift Pack for Blonde and Silver Hair

Reviews

Rated 4.5 out of 5
Based on 1405 reviews
average rating 4.5 out of 5
Based on 1405 reviews
  • 5 Stars
    1004 Reviews
  • 4 Stars
    221 Reviews
  • 3 Stars
    91 Reviews
  • 2 Stars
    48 Reviews
  • 1 Star
    41 Reviews
89% of reviewers would recommend this product to a friend
Customer photos and videos
1405 Reviews
Reviewed by Alex M., from Australia
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Coarse
My hair shape
Curly
My oil production
Moderate
Rated 5 out of 5
Review posted

So far so good

I have back hair and my grays have just started to be very noticeable butI can see this works well to get rid of the brownish tinge.

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Reviewed by Brydie C., from New Zealand
Verified Buyer
I recommend this product
Age Range
18 - 24
My hair texture
Fine
My hair shape
Straight
Rated 5 out of 5
Review posted

LOVE!

Having naturally very blonde hair, I love this shampoo. It helps remove yellow tones without turning my hair purple like some shampoos!! Highly recommend.

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Reviewed by Gill B., from United Kingdom
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple duo

So sad I cannot get this anymore, I get so many compliments on my hair sine I started using this to blend the white and gray hair.

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Reviewed by Lynette M., from Australia
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Shampoo

Love this product and always getting compliments on the colour of my hair.

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Reviewed by Karen W., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Shampoo for Brassy Blonde and Grey hair: Tone It Down

Lovely shampoo, I have grey hair and the shampoo compliments the grey, giving it a shine and brightens up my hair, giving it a natural, but light colour to take away the dullness of grey hair. Plus anything that is not in a bottle or plastic is my priority.

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